Tucked snugly between the bustle and the color of the Lower East Side, is Simple, a store where we’re serving up Japanese/Pacific Island comfort food to invoke images of home, warmth, and love that we think is so effortlessly associated with this cuisine. We’re inspired by the modesty and authenticity of home-cooking and Simple is where we’re translating that energy.
We’re highlighting the basest of ingredients and the most modest of recipes to give them new life. Our freshly-tossed poke, our charming and convincing bento boxes, our colorful chilled beverages, among many of our dishes, will prove to you that the simple does not equate to the unimaginative. Simple is where you will find that home is a place, but also a feeling.
Executive Chef: Kim Lee