Order Delivery
Simple NYC signature poke bowl
Asian-inspired · Mom-and-pop · Est. 2016

Small kitchen. BIG STANDARDS.

A tiny mom-and-pop cooking up Asian-inspired poke, bento, and salads on the Lower East Side and in Downtown Brooklyn.

Lower East Side · 109 Eldridge Downtown Brooklyn · 311 Atlantic (646) 956-1472
i. On the menu · Since 2016

Six bowls.
One small menu.

We keep it tight on purpose. A small menu means we can buy in small batches, prep every morning, and waste almost nothing.

See the full menu → * We've been twelve items since 2019. The menu doesn't grow because the kitchen doesn't.
Most loved Spicy Tuna Poke $14

Spicy Tuna Poke

Sushi-grade tuna, sriracha aioli, avocado, edamame, crispy onion over warm rice.

tunaavocadoedamamespicy
Vegan Garden Greens $12

Garden Greens

Kale, edamame, sweet corn, sesame tofu, ginger-miso dressing, pickled cabbage.

kaletofumisovegan
Bento Chicken Teriyaki Bento $15

Chicken Teriyaki Bento

Charred teriyaki chicken, jasmine rice, daily pickles, sesame greens, side miso.

chickenricepickleswarm
A day at the kitchen

Made by hand.
Made today.

5:55 AM — Before the F train

Before the lights come on,
the deliveries arrive.

A whole side of salmon. A whole tuna. Seven kinds of produce. All cold, all dropped at the back door before the city wakes up.

5:55first delivery 7raw ingredients 0days frozen
Two partners we trust by name

"Whole fish.
Never frozen."

Salmon and tuna arrive on ice — never portioned at the supplier, never warehoused. Greens come from Union Square. The rice is the same brand we've used since 2016. If something is out of season, it is off the menu.

Salmon partner Tuna partner Union Square greens Rice since 2016
7:30 AM — Mise en place

Chef Kim's hands first.
Machines never.

  1. 01Sauces whisked one bowl at a time
  2. 02Fish broken down by knife, not band saw
  3. 03Pickles drained, ginger grated
  4. 04Mise plated by ten
12sauces 30portions 3 hrsof mise
11:00 AM · Doors open
3 min

From the moment you order to the bowl in your hand.

Rice scooped warm. Fish sliced onto it. Sauces spooned last so nothing sits and goes soft. If you are a regular, we have already started yours.

9:00 PM — Close

"Nothing held over."

A hundred-and-fifty bowls a day, give or take. Some days we run out at eight. Most days we close with a few portions left — those go to our neighbors, not the freezer.

Tomorrow · 5:55 AM

And then we
do it all again.

A different fish. Different produce. The same hands.

9 yearssince 2016 · every single day
Two boroughs · One bowl

Find us
in NYC.

We picked these neighborhoods on purpose. Lower East Side feeds the lunch crowd off Delancey. Downtown Brooklyn catches Atlantic Avenue and the courts.

Location 01

109 EldridgeLower East Side

109 Eldridge St, New York, NY 10002. Tucked between Delancey and Broome — walk in for lunch, the line moves fast.

Hours
Mon–Sun · 11am – 9pm
Phone
(646) 870-8292
Trains
F at Delancey · J/Z at Bowery
Location 02

311 AtlanticDowntown Brooklyn

311 Atlantic Ave, Brooklyn, NY 11201. On the Atlantic stretch between Smith and Hoyt — easy walk from the courts.

Hours
Mon–Sun · 11am – 9pm
Phone
(646) 956-1472
Trains
A/C at Hoyt-Schermerhorn · R at Court St
"

A tiny mom-and-pop turning out some of the best poke bowls the Lower East Side has ever seen.

New York Magazine · Sept. 2019
4.7
On Yelp ★★★★★
2,400+ reviews across both shops
9
Years feeding NYC
Since 2016 — first LES, then Brooklyn
600k
Bowls served
And we still know our regulars by name

See you at the shop.

Order Delivery

Stay in touch

A short letter, once a month. New bowls, neighborhood notes, the occasional discount.

We won't sell your email. We barely use it.
Made by hand, in NYC
© 2016 – 2026 Simple NYC LLC