"
A tiny mom-and-pop turning out some of the best poke bowls the Lower East Side has ever seen.
New York Magazine · Sept. 2019
Order Delivery
For media · Hi there
Press kit & mentions.
Everything you need to write about Simple NYC — logos, product shots, the short version of our story, and a real person who answers email.
In the press · A few mentions
Said by others.
"
The kind of small kitchen that still cares about every bowl — and you can taste it.
Time Out New York · 2020
"
Same hands at the counter for years. That's getting rare in NYC.
The Infatuation · 2022
"
Eldridge Street's quiet poke landmark.
Eater NY · 2024
Press kit · Downloads
Logos, photos,
Logos, photos,
and the short story.
Use any of these without asking. If you need something we haven't posted, email and we'll send it over.
Logo — light variant
SVG + PNG · for cream/light backgrounds
Logo — dark variant
SVG + PNG · for dark backgrounds
Editorial product photography
10 high-res JPGs · bowls, kitchen, exteriors
Brand one-pager
PDF · founder bio, locations, key facts
Chef Kim bio + headshot
PDF + JPG · 200-word bio, two headshots
Press inquiries
Write to a real person.
For interviews, custom photography, or fact-checking — email below or call the shop. We aim to reply within 1–2 business days.
[email protected]See you at the shop.
Visit
- 109 EldridgeLower East Side · F · J · Z
- 311 AtlanticDowntown Brooklyn · A · C · R
- Open 11am – 9pm · Daily
Order Delivery
- Lower East Side109 Eldridge · 5 apps
- Downtown Brooklyn311 Atlantic · 5 apps
- DoorDash · Grubhub · Postmates · Uber Eats · Delivery.com
Stay in touch
A short letter, once a month. New bowls, neighborhood notes, the occasional discount.
We won't sell your email. We barely use it.
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Made by hand, in NYC